The 'Secret' To Selling More Books

So you've written a book.

So what?

Who cares?

No one if you don't tell them about it.

But it's not enough to tell people that you've written a book.

You have to make them want to buy it.

But how do you do that?

It's not enough to just advertise your book and say "come and get it."

The 'secret' is to use emotion.

No one buys things they don't need without emotion.

You need to make them lust after your book.

So first you need to know who your market is.

And then you have to market directly to them.

Use the words in your sales page that they want to hear so that they "just have to buy it."

A good sales page can convince someone to buy your book even though they didn't even know they wanted to. But once they read your sales copy, they can't NOT buy your book.

The best way to learn how to do this is from the masters. The great copywriters.

And they learn everything they know from copywriters who've gone before them and they study marketing and learn everything they can to make their customers buy their products, even if they didn't want to buy them before.

They say that you can sell a mediocre product with great marketing, but you can't sell a great product with mediocre marketing.

So learn all you can about marketing with emotion.

Done correctly, it can rapidly multiply your sales.

Wouldn't you rather sell thousands of copies of every book you write instead of just a few dozen?

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html

The Mind Of A Great Copywriter

I've been talking a lot lately about swipefiles and how useful they can be.

But, if you do it right, you can use a swipefile to get inside the mind of great copywriters to not only see how they put their million-dollar ads together, but to understand the psychology of what they're doing.

You see, swipefiles aren't meant to be for actually swiping (stealing) the work of copywriters.

The way to get the most out of them is to take a really deep look into how they construct a sales page.

If you look deeply enough you can see how well they know their market and what emotion they're targeting.

They could be targeting jealousy, greed, lust, guilt, pride, or perhaps they're targeting self-esteem or trying to elicit joy or excitement.

Whatever it is, if you study the ads in a swipefile, you'll not only see the emotion they're aiming for, but you'll be able to see how they use it to manipulate the reader to make them want to buy.

Once you really see what they're doing it can be a real "Aha!" moment.

All ads manipulate. That's their job.

Copywriters know this and they look at all the features in the product they're writing about and turn them into desirable benefits that their target market can't resist.

And if you're writing a sales page for a book you've written, it should be easier for you because you know your own product better than any copywriter.

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html

Sci-fi, Fantasy Ebook Bundle

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How to Use a Swipe File

Swipe files can really help to take a sales letter from good to a money-making machine.

I find writing sales letters hard. I'm not that savvy when it comes to writing sales copy.

So I use swipe files.

It's like opening up a file and finding millions of dollars of the best copy to look through and borrow ideas from.

Sometimes I don't have a clue what to write.

So I just open up one of my swipe files and before I know it I've gone from writer's block to idea overload.

I only use swipefiles from the best copywriters so that I know they really know how to sell. And having their swipefile to read through is like finding gold.

I can look through ideas for headings, openings, bullets, stories and closes. Plus there are plenty of ideas for guarantees and huge lists of the right words to use.

Writing a book is one thing, but knowing how to sell it is what makes the difference between hundreds/thousands of sales and no sales.

That's why I'm a regular student of marketing. To make sure that once I write a book, I can sell thousands of copies.

And my collection of swipefiles are all I need to get me started.

I just take out the files and start working my way through them and before I know it I'm inundated with ideas.

If you don't already own a swipefile, it's worth looking into.

But only buy one from a top copywriter who knows how to make money writing sales pages.

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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html