Tuesday, 19 January 2016

How to Increase Book Sales More Than You Ever Have Before

“Beautiful Young Woman Reading A Book In The Bed” by nenetus
Writing a book is a lot easier than selling it.

And it's disappointing when you write a book but no one wants to buy it, or if your sales are abysmally small.

So what can you do about it if you've written a great book but you just can't get anyone to buy a copy?

Well all is not lost and there is something you can do that is almost guaranteed to help you get more book sales.

It's a well known and well researched fact that you can instantly increase the amount of books you sell if you use the "psychology of persuasion."

What is the psychology of persuasion?

It's as simple as it sounds. It's getting into the psychology of your prospective readers and persuading them to buy your book.

What you need is a reason that they should buy your book.

So what is it that they'll gain by reading your book?

Will they learn something?

Will they be able to do something they haven't be able to do before?

Will it stop pain or suffering?

Will it affect them emotionally making them happy, sad, scared or thrilled?

What exactly is it that your readers will get if they buy your book?

In other words, what's in it for them?

It might even be a temporary discount so that they can save money for a limited time.

You see when someone buys a product, they're not buying the product, but they're buying the benefit of having the product.

So if you've written a non-fiction book, don't just tell your readers what they'll learn, tell them what they'll be able to do.

And if it's a fiction book, tell them how it will make them feel or how much they'll enjoy curling up in a comfy chair with your book and a hot cup of chocolate, or if it's a horror story, how not to read it alone at night.

Just make sure you "lay it on thick" and then get your message out to your audience through social media, email, blog posts and any other way you can. Do audio or video interviews or guest blog posts or other ways to reach a whole new audience.

And if you do it right, your book sales will increase more than they ever have before.


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