- Who are you writing for?
- What are you giving them?
- How will it help them?
Do you even know who you’re readers are?
Having a hungry market is more important than the work that you produce.
If you’re writing a book that no one wants to read, then you’ll never sell any copies, not matter what.
But if you write a book that you already know people want to read, then you’ll have a hungry market.
So before you write your next book, do some research to find out what people want.
Ask yourself:
- Who is my target audience?
- What do they want?
- How can I provide it?
But don’t just make up the answers.
Go online and see what they really want.
And then provide a product for an already hungry market.
It was the late, great, copywriter, Eugene Schwartz, who said that you cannot crate a desire for a product. The desire must already be there and then you channel it to your product.
