There's a saying that writing is easy. Marketing is hard.
And it's true.
It's easy to write a book (even though it doesn't seem so at the time).
Getting it in front of the right customers is hard.
That's why the most important thing to know before you even start writing your book is to know your market.
In other words, who would be interested in the book you want to write?
You see, you don't write a book and then try and find people who might want to read it.
Instead, you find out who and where is your market, and then lead them to your book. Not the other way around. You don't lead your book to your market.
Here are three things to help you write a book and sell more copies:
1. Know you your market are. If you could see them, what would they look like? Also find out where they are and find a way to reach them.
2. Write to them using their jargon and terms of phrase. Look at books they're already reading to get a better idea of the language they use and to see what interests them.
3. How will they benefit from owning a copy of your book? You need to know this because it's how you're going to market your book to them by telling them how much better their life will be once they've read your book.
So before you write any book, whether it's fiction or non-fiction, you first need to know who your market is, what type of things they're interested in and how your book can benefit them more than any other book they've ever read.
Also, make sure that your intended target will actually buy a book. For instance, online gamers are really active online, but they don't usually read books. They just want to play games. And broke pensioners probably can't afford to buy an ebook, let alone know how to download one.
So choose your market carefully. Make sure they buy books. And make sure that they'll want to buy yours.
Desperate Buyers Only: An Information Product Creators Guide to Writing and Marketing So That People with Problems Will Buy
http://amzn.to/2FBXyd0
And it's true.
It's easy to write a book (even though it doesn't seem so at the time).
Getting it in front of the right customers is hard.
That's why the most important thing to know before you even start writing your book is to know your market.
In other words, who would be interested in the book you want to write?
You see, you don't write a book and then try and find people who might want to read it.
Instead, you find out who and where is your market, and then lead them to your book. Not the other way around. You don't lead your book to your market.
Here are three things to help you write a book and sell more copies:
1. Know you your market are. If you could see them, what would they look like? Also find out where they are and find a way to reach them.
2. Write to them using their jargon and terms of phrase. Look at books they're already reading to get a better idea of the language they use and to see what interests them.
3. How will they benefit from owning a copy of your book? You need to know this because it's how you're going to market your book to them by telling them how much better their life will be once they've read your book.
So before you write any book, whether it's fiction or non-fiction, you first need to know who your market is, what type of things they're interested in and how your book can benefit them more than any other book they've ever read.
Also, make sure that your intended target will actually buy a book. For instance, online gamers are really active online, but they don't usually read books. They just want to play games. And broke pensioners probably can't afford to buy an ebook, let alone know how to download one.
So choose your market carefully. Make sure they buy books. And make sure that they'll want to buy yours.
Desperate Buyers Only: An Information Product Creators Guide to Writing and Marketing So That People with Problems Will Buy
http://amzn.to/2FBXyd0
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