If you have a blog or website, you need to understand how to use SEO and how it can help you.
Simply put, SEO is how search engines like Google find out what a webpage is about.
They use algorithms to look up keywords and keyphrases on a page as well as related keywords and phrases to fully understand the content.
And it then matches it up with search terms that people are looking for.
So for instance, if someone is searching for "what is SEO" or "how to use SEO" I've used both these terms in the heading and the first sentence as well as this sentence.
I've also used related terms like Google, algorithms and keywords.
So it should be really easy for search engines to know what this page is about.
And that's all there basically is to it.
But you might be wondering, so what? How can SEO help you?
Well, there are 3 ways that I know of:
And backlinks from the high-traffic sites are gold because you can get far more traffic to your site from visitors to other sites seeing your link.
So if you want to do SEO right, find out what people are searching for and specifically what keywords and phrases they're using and include them in your content.
And the easiest way to do that is by using keyword research software.
One my favourites is Serpstat because it's easy to use and you can use it's free.
I can quickly find dozens of keywords and which other websites are competing for the exact same phrases as well as how many searches each word gets.
I can also do keyword analysis of my own websites.
Visit Serpstat and join for free.
https://bit.ly/2Il4JqD
Simply put, SEO is how search engines like Google find out what a webpage is about.
They use algorithms to look up keywords and keyphrases on a page as well as related keywords and phrases to fully understand the content.
And it then matches it up with search terms that people are looking for.
So for instance, if someone is searching for "what is SEO" or "how to use SEO" I've used both these terms in the heading and the first sentence as well as this sentence.
I've also used related terms like Google, algorithms and keywords.
So it should be really easy for search engines to know what this page is about.
And that's all there basically is to it.
But you might be wondering, so what? How can SEO help you?
Well, there are 3 ways that I know of:
- It can get you more traffic to your website or blog.
- It can increase your income from PPC ads because they will be better matched to your content
- It can get you more backlinks if other blog owners are finding and linking to your content.
And backlinks from the high-traffic sites are gold because you can get far more traffic to your site from visitors to other sites seeing your link.
So if you want to do SEO right, find out what people are searching for and specifically what keywords and phrases they're using and include them in your content.
And the easiest way to do that is by using keyword research software.
One my favourites is Serpstat because it's easy to use and you can use it's free.
I can quickly find dozens of keywords and which other websites are competing for the exact same phrases as well as how many searches each word gets.
I can also do keyword analysis of my own websites.
Visit Serpstat and join for free.
https://bit.ly/2Il4JqD
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