Last week, after going to the cinema, I was looking around for a good place to eat, and I stumbled across a place called No Moo Burgers.
It was a completely vegan cafe that had a huge range of burgers, so I went in for a healthy meal.
While I was sitting and enjoying my food (which was really delicious) I was looking around the place and noted that they really had a strong brand which was evident in everything around me.
For a start, the place was called No Moo Burgers which immediately told me that their burgers contained nothing from a cow.
The staff were wearing T-shirts which loudly proclaimed, Not Your Mum. Not Your Milk.
And every bit of writing on the menus, the walls and the front of the counter, was all about plant-based food, healthy diets and saving the planet.
They really had a strong brand and knew exactly what they stood for.
And as I ate I thought about how so many writers fail because they don’t know what their brand is.
They ‘wander' aimlessly not knowing what kind of a writer they want to be, so end up not doing much writing.
So what should they do?
The answer is to try a bit of every kind of writing to see what ‘floats their boat.’
If this is you, try it too. Try everything including freelancing, blogging, client work, books, ebooks, fiction, and non-fiction.
One of them is bound to create a “Hell yeah!” moment.
And once you know what you want to write, just like No Moo Burgers, build your business around your best writing.
Read my latest article about building a strong work ethic at
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