I was recently listening to an interview with one of the Titans of Copywriting, Gary Bencivenga. And in case you've been living in a cave and have never heard of him, he is known as the best copywriter in the world and began working in direct response copywriting in the 1960s. Sadly, he no longer works in the industry, but he and inspired taught thousands of marketers during his long career.
Anyway, in this interview he was talking about what to do when you don't have any ideas about what to write. He said that copywriters often have this problem because their work begins with getting ideas of what to write about before they can promote a product.
Anyway, what he said was that whenever you don't know what to write or are stuck with writers' block, all you need to do is start researching and that is guaranteed to get you started. He said that research is the answer to writers' block as well as helping find all the information he ever needed.
But then I got to thinking about where to start researching?
Well, the obvious choice is to do a general search on the topic that you want to write about. Just go to one of the search engines and type in a question or a keyword and see what comes up in the results. Sometimes, the search engines prompt for subjects that are already searched for often.
Another way to do it is to go to an online book store (or magazine site) and look to see what other writers are writing about on your topic. You can easily browse the TOC (Table of Contents) of a book to see the subjects of the chapters they are including in their writing.
And then there are also forums and social media which often show up what is trending or what is popular. They can also show you exactly what questions people are asking about right now.
So if you're feeling stuck and don't know what to write, start doing a bit of online research and before you know it, you'll have so much information and you'll feel motivated to write.
Goodbye Writers' Block
How to Be a Creative Genius and
Have an Abundance of Ideas
Plus the Inspiration and Motivation to Write
https://ruthiswriting.com/books/WB.html
Anyway, in this interview he was talking about what to do when you don't have any ideas about what to write. He said that copywriters often have this problem because their work begins with getting ideas of what to write about before they can promote a product.
Anyway, what he said was that whenever you don't know what to write or are stuck with writers' block, all you need to do is start researching and that is guaranteed to get you started. He said that research is the answer to writers' block as well as helping find all the information he ever needed.
But then I got to thinking about where to start researching?
Well, the obvious choice is to do a general search on the topic that you want to write about. Just go to one of the search engines and type in a question or a keyword and see what comes up in the results. Sometimes, the search engines prompt for subjects that are already searched for often.
Another way to do it is to go to an online book store (or magazine site) and look to see what other writers are writing about on your topic. You can easily browse the TOC (Table of Contents) of a book to see the subjects of the chapters they are including in their writing.
And then there are also forums and social media which often show up what is trending or what is popular. They can also show you exactly what questions people are asking about right now.
So if you're feeling stuck and don't know what to write, start doing a bit of online research and before you know it, you'll have so much information and you'll feel motivated to write.
Goodbye Writers' Block
How to Be a Creative Genius and
Have an Abundance of Ideas
Plus the Inspiration and Motivation to Write
https://ruthiswriting.com/books/WB.html
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