Friday, 30 October 2020

Copy That!

"You don't need to be a great writer, you just need to create a vision and people will buy from you."
    ~Advice from Jim Camp, the feared negotiator.

Writing is one thing, but being able to sell your writing is another, and that's why copywriting is important.

Some people think that copywriting isn't "real" writing but there are plenty of millionaire copywriters who would disagree. AND the most amazing thing is most of them only work 3 or 4 hours a day.

Copywriting should be crucial to all writers because if no one knows how great your books are, no one will buy them.

I've been studying copywriting for years and I still do because it really is THAT important. It's true what they say that writing a book is easy. Selling it is hard.

So learn all you can about copywriting, and make sure you learn from the best.

I found that I can definitely sell more books with better copywriting, and here are a few things I've learned.

Sell an experience, not a product. People only want to know "what's in it for me?"

So don't write about you and your book (unless you have an incredible pedigree), instead tell your readers all the benefits of reading your books.

Use emotion so that your readers are eager to buy.

The Ben Settle’s Big Book of Business: Every Business-Boosting Word He’s Ever Published!
For the first time in print.

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