Friday, 19 September 2014

Know Thy Market

image courtesy of  Stuart Miles
If you want to sell more books and make more money from your writing, then you need to know your market.

  • Who are you writing for?

  • What are you giving them?

  • How will it help them?

Do you even know who you’re readers are?

Having a hungry market is more important than the work that you produce.

If you’re writing a book that no one wants to read, then you’ll never sell any copies, not matter what.

But if you write a book that you already know people want to read, then you’ll have a hungry market.

So before you write your next book, do some research to find out what people want.

Ask yourself:

  • Who is my target audience?

  • What do they want?

  • How can I provide it?

But don’t just make up the answers.

Go online and see what they really want.

And then provide a product for an already hungry market.

It was the late, great, copywriter, Eugene Schwartz, who said that you cannot crate a desire for a product. The desire must already be there and then you channel it to your product.