Friday, 12 January 2018

Think Carefully Before You Write Your Book Blurb

A book blurb can be found in two places - on the back cover of a printed book and in the book's description on the sales page of an online bookstore.

Blurbs are written by the author and are incredibly important because what you write in your book blurb affects a customer's buying decision.

We all do it. Before we buy a book we turn it over and read the blurb on the back cover, flick through a few pages for a brief glimpse of what's inside and that's all it takes to decide whether to buy a book or not.

And it's the same with online bookstores like Amazon.

You go to the site, read the book description (the blurb), click on the "look inside" feature to read a few pages, and then decide whether to buy the book or not.

That's why book blurbs need to be thought about carefully before they're written.

First, you need to make sure it's the correct length. This means being concise, and a blurb is usually only 200 to 300 words on a back cover, more on an online description.

What you write needs to be compelling enough to make the reader buy the book.

So don't just tell them what's in the book, tell them why they should read it. Make what you write so irresistible that they feel they HAVE to buy your book to find out more.

Sometimes, if you have them, you can put customer testimonials as the blurb, especially those that talk about how the book helped them or how great it made them feel.

But whatever you write, just remember that your book blurb is just as important as any other marketing you do because it is the difference between a sale and no sale.

The 10 Day Ebook
How to write an ebook in 10 days and earn $1,000 a month from it.

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