Thursday, 8 February 2018

The Real Reason People Aren't Buying What You're Selling

There are so many ways to earn money from writing that I talk about often like writing ebooks, print books, affiliate marketing, blogging and more.

The question though is are you making enough money from it all?

If not, it's because people aren't interested in what you're selling.

And it all comes down to good marketing.

If you want to make more sales, then you need to elicit emotion from your readers.

We are all emotionally driven and we buy things because they appeal to our emotions, like the thing you read about and you "just have to have it!"

But what brings on this sudden impulse to click the 'buy now' button?

It's emotion. You feel excited or elated and you just want to have the product or book being offered.

And that's what you want to do if you want to sell more.

Get people excited to buy.

Use words that will illicit emotion.

One way to do this (and there are many ways) is to look at reviews for what you're selling and see what people liked about the product or book and use that to help sell it. Find out what it was about it that got people excited and use that to make more sales.

Alternatively look at questions that people are asking before they buy the product. What are the main features/benefits they're looking for?

Once you have all this information, use it to really sell the product by appealling to their emotions.

As an example, I recenty bought the DVD and CD set of Titans of Direct Response copywriting seminar. And their sales page begins with:

"Two days' worth of the most powerful, profitable direct marketing principles, strategies, and immediately useful tactics — this will change your business and your life..."

See how they appealed to their readers' emotions by using words like, powerful, profitable, stragegies, immediatley useful tactics, will change your business and your life."

They do this because without emotions there is no sale.

If something doesn't appeal to us (ie, we don't feel emotional about it) we won't feel compelled to buy it.

No emotion means no action.

So give them emotional reasons to buy what you're selling.

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