I've been talking a lot lately about swipefiles and how useful they can be.
But, if you do it right, you can use a swipefile to get inside the mind of great copywriters to not only see how they put their million-dollar ads together, but to understand the psychology of what they're doing.
You see, swipefiles aren't meant to be for actually swiping (stealing) the work of copywriters.
The way to get the most out of them is to take a really deep look into how they construct a sales page.
If you look deeply enough you can see how well they know their market and what emotion they're targeting.
They could be targeting jealousy, greed, lust, guilt, pride, or perhaps they're targeting self-esteem or trying to elicit joy or excitement.
Whatever it is, if you study the ads in a swipefile, you'll not only see the emotion they're aiming for, but you'll be able to see how they use it to manipulate the reader to make them want to buy.
Once you really see what they're doing it can be a real "Aha!" moment.
All ads manipulate. That's their job.
Copywriters know this and they look at all the features in the product they're writing about and turn them into desirable benefits that their target market can't resist.
And if you're writing a sales page for a book you've written, it should be easier for you because you know your own product better than any copywriter.
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Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html
But, if you do it right, you can use a swipefile to get inside the mind of great copywriters to not only see how they put their million-dollar ads together, but to understand the psychology of what they're doing.
You see, swipefiles aren't meant to be for actually swiping (stealing) the work of copywriters.
The way to get the most out of them is to take a really deep look into how they construct a sales page.
If you look deeply enough you can see how well they know their market and what emotion they're targeting.
They could be targeting jealousy, greed, lust, guilt, pride, or perhaps they're targeting self-esteem or trying to elicit joy or excitement.
Whatever it is, if you study the ads in a swipefile, you'll not only see the emotion they're aiming for, but you'll be able to see how they use it to manipulate the reader to make them want to buy.
Once you really see what they're doing it can be a real "Aha!" moment.
All ads manipulate. That's their job.
Copywriters know this and they look at all the features in the product they're writing about and turn them into desirable benefits that their target market can't resist.
And if you're writing a sales page for a book you've written, it should be easier for you because you know your own product better than any copywriter.
---------------------
Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html
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