So you've written a book.
So what?
Who cares?
No one if you don't tell them about it.
But it's not enough to tell people that you've written a book.
You have to make them want to buy it.
But how do you do that?
It's not enough to just advertise your book and say "come and get it."
The 'secret' is to use emotion.
No one buys things they don't need without emotion.
You need to make them lust after your book.
So first you need to know who your market is.
And then you have to market directly to them.
Use the words in your sales page that they want to hear so that they "just have to buy it."
A good sales page can convince someone to buy your book even though they didn't even know they wanted to. But once they read your sales copy, they can't NOT buy your book.
The best way to learn how to do this is from the masters. The great copywriters.
And they learn everything they know from copywriters who've gone before them and they study marketing and learn everything they can to make their customers buy their products, even if they didn't want to buy them before.
They say that you can sell a mediocre product with great marketing, but you can't sell a great product with mediocre marketing.
So learn all you can about marketing with emotion.
Done correctly, it can rapidly multiply your sales.
Wouldn't you rather sell thousands of copies of every book you write instead of just a few dozen?
---------------------
Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html
So what?
Who cares?
No one if you don't tell them about it.
But it's not enough to tell people that you've written a book.
You have to make them want to buy it.
But how do you do that?
It's not enough to just advertise your book and say "come and get it."
The 'secret' is to use emotion.
No one buys things they don't need without emotion.
You need to make them lust after your book.
So first you need to know who your market is.
And then you have to market directly to them.
Use the words in your sales page that they want to hear so that they "just have to buy it."
A good sales page can convince someone to buy your book even though they didn't even know they wanted to. But once they read your sales copy, they can't NOT buy your book.
The best way to learn how to do this is from the masters. The great copywriters.
And they learn everything they know from copywriters who've gone before them and they study marketing and learn everything they can to make their customers buy their products, even if they didn't want to buy them before.
They say that you can sell a mediocre product with great marketing, but you can't sell a great product with mediocre marketing.
So learn all you can about marketing with emotion.
Done correctly, it can rapidly multiply your sales.
Wouldn't you rather sell thousands of copies of every book you write instead of just a few dozen?
---------------------
Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.
http://ruthiswriting.com/links/swipefile.html
No comments:
Post a Comment
Share Your Comments