The Real Reason People Aren't Buying What You're Selling

There are so many ways to earn money from writing that I talk about often like writing ebooks, print books, affiliate marketing, blogging and more.

The question though is are you making enough money from it all?

If not, it's because people aren't interested in what you're selling.

And it all comes down to good marketing.

If you want to make more sales, then you need to elicit emotion from your readers.

We are all emotionally driven and we buy things because they appeal to our emotions, like the thing you read about and you "just have to have it!"

But what brings on this sudden impulse to click the 'buy now' button?

It's emotion. You feel excited or elated and you just want to have the product or book being offered.

And that's what you want to do if you want to sell more.

Get people excited to buy.

Use words that will illicit emotion.

One way to do this (and there are many ways) is to look at reviews for what you're selling and see what people liked about the product or book and use that to help sell it. Find out what it was about it that got people excited and use that to make more sales.

Alternatively look at questions that people are asking before they buy the product. What are the main features/benefits they're looking for?

Once you have all this information, use it to really sell the product by appealling to their emotions.

As an example, I recenty bought the DVD and CD set of Titans of Direct Response copywriting seminar. And their sales page begins with:

"Two days' worth of the most powerful, profitable direct marketing principles, strategies, and immediately useful tactics — this will change your business and your life..."

See how they appealed to their readers' emotions by using words like, powerful, profitable, stragegies, immediatley useful tactics, will change your business and your life."

They do this because without emotions there is no sale.

If something doesn't appeal to us (ie, we don't feel emotional about it) we won't feel compelled to buy it.

No emotion means no action.

So give them emotional reasons to buy what you're selling.



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The One Basic Secret For Earning Money From Writing

I use Grammarly when I write on my computer.

It's a free app and is really useful for picking up on spelling and grammatical errors.

Sadly though, it doesn't work with Pages for Mac (although it does work on Microsoft Word) which is what I use for doing nearly all my writing, so it never counts my book manuscript word count.

But it does work for my blog, my emails and for plain text documents I write using programs such as Text Edit.

Every week it also emails me my stats and tells me how I'm doing and compares it to other Grammarly users.

This past week I've hardly written at all because it was my father's funeral yesterday and he is the second family member to pass away this year. So I was a bit off my writing game.

This morning I received an email from Grammarly telling me that I'd only written 2,283 words this past week, which is not much at all.

But...and this is the surprising thing, it said that I was 80% more productive than other Grammarly users.

80%????

Wow! If I wrote so little every week I'd be out of business.

Yet I still out-wrote 80% of other users.

But why am I telling you this?

Because it's proof that being a successful writer means actually sitting down and writing.

There is no perceived "secret" to earning money from writing. It's simply doing the writing.

You have to sit down and do it every day.

And write at least 10 times more than 2,283 words every week.

This is why I earn money from my writing, and others don't.

It's a 'secret' called writing.

Have you tried it lately?


Grammarly. The free writing app.
http://ruthiswriting.com/links/grammarly.html

How to be a Writing Villain

I've recently read the book "Persuasion Secrets of the World's Most Charismatic & Influential Villains" several times. It's written by copywriter and email specialist, Ben Settle.

It's essentially written for men, but the advice is priceless for writers.

Basically, it tells you to have a mission (your writing) and to always put your mission first, no matter what.

The advice it gives is:

Don't be needy and at everyone's beck and call and don't always be available.

Be a dictator about your mission and make others back off if they try to persuade you to drop it.

Always have money so you're not financially dependant on anyone or any job (and it tells you how to do this, even if you're broke).

This little book is not about writing per se but it IS really useful about how to put your writing (mission) at the top of your agenda AND how to keep it there.

It's a short book and I've read it over several times, and even though it gets straight to the point on every issue about being a "villain" and putting your mission first, I keep finding more pieces of gold every time I read it.


Persuasion Secrets of the World's Most Charismatic & Influential Villains
http://viewbook.at/villains

In The Writing Flow

"Eliminate the time between the idea and the act and your dreams will become realities."
~ Dr Edward L Kramer

If you want to do great writing, the "secret" is to write it quickly.

You see, if you have a great idea about a book, an article, or any other writing project, if you don't act on it straight away, you won't act on it at all.

I've heard it said that ideas are gifts. Each one arrives only once and when it's gone, it's irrevocably gone.

Here is what I know happens with ideas:

1. A great idea is lost if you don't act on it straight away. Don't think that you'll remember it because you won't. Once it's gone, it's over.

2. Making a note of it and putting it in a drawer won't work either. It will still be lost because once you get around to reading your notes, it won't be the same because your initial enthusiasm and drive are gone.

3. You won't be able to act on your ideas unless you make your writing your most important mission. Don't let anything else get in the way. Once you have a brilliant idea, use it.

You won't lose your ideas if you act fast.

You don't even have to get it right, you only have to get it written.

You can always go back later and polish it.

But you can't do anything with a blank page.

So don't lose your next great idea.

Act fast.

Make your writing your main mission and work on it straight away.



Persuasion Secrets of the World's Most Charismatic & Influential Villains
http://viewbook.at/villains
This is a short yet highly motivational book packed solid with advice.
Download it and read it in less than an hour.
Then read it again, and again, and again.
Then act on it.