We All Understand Things In Different Ways

One morning recently, a young girl of about 9 or 10 years old, wearing a school uniform, stopped me in the street and anxiously asked me what time it was.

There was an even younger boy with her who kept repeating, "We've missed the bus! We've missed the bus!"

I looked at my watch and said, "It's ten to eight."

She looked confused and asked, "What time is that?"

I said, "It's ten minutes to 8 o'clock."

She then looked even more confused. "I don't understand what you mean."

"It's ten to eight."

She thought about it for a few seconds and then asked, "Is that like 7 something?"

I said, "Yes, it's 7.50."

She suddenly looked relieved and said to the young boy, "Come on. We haven't missed it yet," and off they both ran.

I was quite amused by it. She didn't know what 10 to 8 meant, but she did understand 7.50.

How were they teaching kids in school these days? Not very well if kids don't know what 10 minutes to 8 o'clock means.

But then I figured that we all simply understand things differently.

Sometimes just reading something that's written a different way can give you a completely new understanding of it.

And that's helpful when it comes to writing articles too because you can take just one article idea and write it several different ways. That makes it fast to write and saves a lot of time.

Not only that, but it helps people to really understand what you're trying to tell them.

So when you have an idea for an article, see how many different ways you can approach writing it.

For example, you can write it as a list article, a story or write about mistakes, such as, "The Biggest Fatal Mistakes That..." And all three articles are explaining the same thing, but simply in different ways.

This not only saves time coming up with ideas, but it can also improve your search engine rankings because when people search for information in different ways, one of your articles will keep showing up.

So when you're writing an article, think of different ways you can say the same thing.

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We'd All Make Changes If We Could

Ask any top writer, and they'll tell you that there are things they'd change in their block buster novels if they could.

And it's the same for any writer, including you.

The more you go over your work, the more you see things that you want to change.

This is why I say that the perfect piece of writing doesn't exist.

Because there's no such thing as perfect.

Perfect is subjective, meaning it's influenced by personal tastes, feelings or opinions .

That's why it's impossible to please all of the people all of the time.

And why you should never try to.

And when you're editing your work, there is a time to say good enough is good enough, otherwise you'll go on making changes forever.

I was listening to an audio recording a few days ago of email specialist and top copywriter, Ben Settle, analysing some of his old sales pages that he'd writtten for other people. He was going through them and saying why he included things and how it helped to make sales.

But all the way through the kept saying things like "I could have written that better."

Yet these sales pages had generated tens of millions of dollars in sales. And the clients he'd written them for had been running them for years and earning even more millions from them.

Yet Ben was looking at them and talking about what he'd change about them if he could.

So you see?

We always want to change what we've written.

It never seems good enough.

So once you've written something, especially something as big as an ebook, don't over edit it.

You'll never feel 100% satisfied. But if you feel at least 80% happy with it, then it's probably time to ship it and let it go.


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Riddle Me This...

I find that there are two types of writers.

First there are the perfectionists.

Then there are those who think that good enough is good enough, and once they've written something they ship it. They put it out there for everyone to buy and enjoy.

The perfectionists take a long time to ship their work, and sometimes they don't ship at all. They put their writing away and ignore it.

The good enough writers, write and polish their work until it's good enough to ship, and then they ship it.

They also write and ship often because they aren't waiting for perfection.

There is no such thing as perfection.

Whatever you publish there are going to be those that love it and those that hate it.

But you're not writing for those that hate your work, so ignore them.

And even if you think your work is perfect, there will still be those that hate it.

But that doesn't mean your work is bad.

It's just different strokes for different folks.

So tell me this...

Who do you think is going to make the most money?

The writer who doesn't ship because they're waiting for the fictitious perfection?

Or the writer who writes and edits till good enough is good enough and then ships and writes and ships some more?

Don't wait for perfection.

It aint coming.


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Write It And Ship It

I was talking to someone a few weeks ago and she was showing me some of her work.

She's really good at writing and drawing and I told her that she should publish graphic novels because her drawings were really good and her stories were incredibly creative and intriguing.

I loved her work.

But she told me that she's too much of a perfectionist to publish any of her work yet, but once she gets it perfect, she'll publish it.

I suggested that she start a free blog and upload some of her artwork to it so that people can see her stuff and she can start a following so that by the time she publishes her first novel, she'll have readers waiting to buy it.

But she told me again that her work isn't yet perfect enough so not ready for the public to see it.

It made me almost sad to see her throwing away such a great opportunity while she waits for something that doesn't exist (perfection) to arrive.

There is a saying in the writing world that, I think, was started by Steve Jobs who said "Real Artists Ship." In this case, shipping means publishing. Putting it out in public where people can see it and criticise it (and they usually do).

It seems that many a creative type of person has a fear of shipping. A fear of someone looking at their work and saying they don't like it.

Well, our work isn't for everyone. Only for those who do like it or who find it useful.

So ignore the rest and when you're writing is good enough, ship it.



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