Doing Goals Wrong?

I've heard quite a few people lately talking about their "new" goals for 2018.

And what struck me the most is not that their "new" goals seem the same as their usual goals that they make every year, and that they had an end goal but no plans to get there.

That's why I think that goal planning is more about knowing the tasks you need to do rather than the end goal you're expecting.

For instance, if you want to lose weight, don't make losing 20kg your goal, instead decide what exercise you're going to take up, what it is that you're going to eat, and, more importantly, what you're not going to eat. In other words, know what you're going to do every day.

And if you want to make more money from your writing, instead of having a goal of making $100K this year, think about how you're going earn a lot more money, what writing you're going to do every day, what time of day you're going to do it, or what you need to learn so that you can achieve your goal.

Perhaps you need to learn more about blogging, or how to write a book or how to make money freelance writing.

Whatever it is, think of what you need to do to get you to your goal, and then concentrate only on working your way through the steps you need to take.

This is a much better way to approach goal setting because it puts you in the driving seat of what you can control (the tasks you need to do) instead of looking at something that is unachievable without knowing the right steps to take (your goal).

Focus on what you can control.

And if you don't know how to reach your goal, find a way to learn what you need to know.



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Hello To Another Year of Writing

This is my last piece of writing that I'll be publishing this year.

Tomorrow is New Years Day and the first day of 2018.

And while it's a good time to say goodbye to all the things you don't want, it's also time to say hello to what you do want.

I've read a lot about LOA, Law Of Attraction, which states over and over that you get what you're thinking about.

Or more importantly, it feeds on your negative and positive emotions.

In other words, it doesn't matter if you think you can't do something or you think you can, you're right both times.

So if you're feeling bad about being in debt, you'll stay in debt.

Or if you're feeling happy about paying off your debt you'll pay it off and get out of debt because you're positive about it.

So when you're thinking about your writing goals for next year, think positively about them.

And if they don't make you feel positive, maybe you're thinking about what you "should" be doing instead of what you want to do.

The question is, what kind of writing would you want to do if anything was possible?

Do you want to be a blogger?

What do you want to write about?

Do you want to be a copywriter?

SEO writer?

Novelist?

Ebook writer?

Scriptwriter?

Whatever it is, what type of writer do you want to be?

You don't even need to know how you're going to do it.

Just feel the positive emotion of whatever appeals to you the most.

Trust your feelings. They'll let you know what you really want to do by how you're feeling.

And feeling good about what you want to do helps give you the motivation to do it.

And then you'll figure out the how.

See you next year.


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Affiliate Marketing Needs At Least Temporary Enthusiasm

When you're working as an affiliate marketer and you're writing content for your blog/website to promote a product, you're selling something that your customer want, but it doesn't necessarily have to be something that you want for yourself.

But your enthusiasm for the product needs to come across in your writing.

So how do you do it?

I was once listening (we'll, actually I've listened to it lots of times because it was so good) to an audio interview with one of the world's top copywriters, Bob Bly.

It's a fascinating interview because he talks about how and where he writes, and he's written sales copy for a lot of top people and big companies.

He said that he has to write about all kinds of different products and that while he doesn't always love what he's writing about, he needs to be able to get at least what he calls, temporarily enthusiastic about it.

For instance, he said he couldn't write about hunting because he doesn't hunt and has no interest in it. But he could talk about vegetarianism because although he's not a vegetarian, he can see why it appeals to a lot of people, so he could get temporarily enthusiastic about the subject.

But it's not just topics that you need to get temporarily enthusiastic about.

It can be individual products too.

I sell writing products that I don't personally need but I know that others do, so I have to get temporarily enthusiastic about owning it.

I also write in the weight loss niche, and although I don't have weight issues myself, I can understand what drives others who do.

Plus I find healthy diets an interesting subject so I can write enthusiastically about it in my marketing and emails.

So find a hungry market, look at products they want, and see if it's something you can get at least temporarily enthusiastic about while you research and write about it.

And if you can't, then you need a different niche.



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You Can't Polish a Turd

That's a quote from the Stephen Kind novel and movie, "Christine."

In the movie, a garage owner watches a young guy trying to fix up an old car (called Christine) that looks too beat-up and rusty for anyone to fix.

He watches the kid fitting new wiper blades over a broken windscreen, shakes his head, and says to his friend, "You can't polish a turd."

I love that line.

And in another way, it applies to selling.

If no one wants what you're selling then you may as well be trying to sell them a turd, because they won't want it no matter how much you polish it with your intriguing content and clever marketing.

Instead, you need to find a market, find out what they want, and provide it for them.

You could write an ebook or a course that can help them, or find a suitable affiliate product.

Then let them know how much the product will benefit them and everything they have to gain by owning it.

In other words, give them what they want.

Don't try and sell them what they don't want.

It will be like trying to sell them a polished turd.

They just won't be interested. No matter how presentable you make it look.



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