Affiliate Marketing Needs At Least Temporary Enthusiasm

When you're working as an affiliate marketer and you're writing content for your blog/website to promote a product, you're selling something that your customer want, but it doesn't necessarily have to be something that you want for yourself.

But your enthusiasm for the product needs to come across in your writing.

So how do you do it?

I was once listening (we'll, actually I've listened to it lots of times because it was so good) to an audio interview with one of the world's top copywriters, Bob Bly.

It's a fascinating interview because he talks about how and where he writes, and he's written sales copy for a lot of top people and big companies.

He said that he has to write about all kinds of different products and that while he doesn't always love what he's writing about, he needs to be able to get at least what he calls, temporarily enthusiastic about it.

For instance, he said he couldn't write about hunting because he doesn't hunt and has no interest in it. But he could talk about vegetarianism because although he's not a vegetarian, he can see why it appeals to a lot of people, so he could get temporarily enthusiastic about the subject.

But it's not just topics that you need to get temporarily enthusiastic about.

It can be individual products too.

I sell writing products that I don't personally need but I know that others do, so I have to get temporarily enthusiastic about owning it.

I also write in the weight loss niche, and although I don't have weight issues myself, I can understand what drives others who do.

Plus I find healthy diets an interesting subject so I can write enthusiastically about it in my marketing and emails.

So find a hungry market, look at products they want, and see if it's something you can get at least temporarily enthusiastic about while you research and write about it.

And if you can't, then you need a different niche.



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Download the free Bob Bly MP3 audio interview at:
http://www.hardtofindseminars.com/Bob_Bly_Copywriting.htm

You Can't Polish a Turd

That's a quote from the Stephen Kind novel and movie, "Christine."

In the movie, a garage owner watches a young guy trying to fix up an old car (called Christine) that looks too beat-up and rusty for anyone to fix.

He watches the kid fitting new wiper blades over a broken windscreen, shakes his head, and says to his friend, "You can't polish a turd."

I love that line.

And in another way, it applies to selling.

If no one wants what you're selling then you may as well be trying to sell them a turd, because they won't want it no matter how much you polish it with your intriguing content and clever marketing.

Instead, you need to find a market, find out what they want, and provide it for them.

You could write an ebook or a course that can help them, or find a suitable affiliate product.

Then let them know how much the product will benefit them and everything they have to gain by owning it.

In other words, give them what they want.

Don't try and sell them what they don't want.

It will be like trying to sell them a polished turd.

They just won't be interested. No matter how presentable you make it look.



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Make 2018 Your Best Year Ever

If you want to make 2018 your best year ever (and who wouldn't want that?) then you start by making sure you do better than you did in 2017.

Look at what you did right.

Look at what you did wrong.

What do you need to stop doing?

And, more importantly, what do you need to start doing?

Thank clearly about what it is that you want to do.

Not what you think you "should" be doing, but what you really want to do more than anything else.

Once you know what that is, make a plan of how to achieve it.

What is the first thing you need to do?

What is the first step you need to take?

If you need some help, download the free 30-Day Planner and start your journey of making 2018 your best year ever.

http://ruthiswriting.com/links/LOAplanner.html

My New Year Writing Goals

It's nearly 2018 and I've been busying making lots of goals for next year because I want my writing success in 2018 to be far greater than 2017 (not that it was bad this year, but I always want more).

Part of my plan is to write and publish more books in the writing niche.

I'm also going to have monthly topics for my books, emails and websites.

This month's has mostly been about affiliate marketing (I started my goals early). January will be all about self publishing and February is about finding motivation and inspiration to write more.

All my chosen topics for 2018 are all designed to help you write more and earn more from your writing.

It's important to not only be able to write and earn more, but to absolutely love what you do.

To wake up every morning, excited to start writing and go to bed at night feeling great about all you've achieved.

And this is how being an affiliate marketer can help.

You only need to spend 10 or 15 minutes a day writing a blog post that contains an affiliate link and then get back to book writing.

Or you can set up affiliate websites.

Choose a niche, find products (or just one product) to promote, and write blog posts, emails, sales copy, marketing articles, and you can even do video and podcasts if you want to.

And if you're looking for products and ideas, VigLink has thousands of products and can automatically change links already on your site to affiliate links.

This makes it easy because it does the heavy work for you so that you can just keep on writing.

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