Friday, 3 October 2025

Writing Freely and Hypnotically: Put Your Readers in a Writing 'Trance'

One of my favourite books on writing is Dr Joe Vitale’s "Hypnotic Writing." It's good because it's full of so much useful informa­tion. It's also good because it's written "hypnotically", so once I start reading, I can't stop.

And that is exactly what hypnotic writing is. It's written in such a way that the reader can't stop reading, which is exactly what we want from our writing, isn't it? We want our readers to be drawn quickly and deeply into what we have to say. 

And hypnotic writing is actually easy to do.

In the book, the author says that we have two Inner Writers, so inside all of us we have two inner selves.

Self One is the critic.

Self two is the master writer. 

Self one is a critic who picks on everything we write, so this is the one to ignore (easier said than done).

Self Two is a master writer. The author says, “When you allow the Master Writer to write freely and not be impeded by Writer One, the critic, you can do your most extraordinary writing. This is usually called 'free writing' and it's fun.

3 Steps to Free Writing

Step One. Set a goal of not only what you want to write, but also what you want

to achieve from it:

A sale? 

A Sign up? 

A drama? 

A comedy?

Step Two. Start writing and stay in the moment. Ignore Self One, the critic, and don't let him into your head.

Working this way is what Stephen King calls" the writer's trance." This trance is only possible if you can write without interruption from your inner critic.

Step Three. Trust what you're writing, whether you think it's good or bad. Just allow Self Two, the master writer, to come through completely, and you're writing will be great. If it’s not, it's because you allowed Self One to guide you.

Self Two, the master writer, will always come through if you give him complete freedom to do so.

Just plan what you want to write, then release Self Two. Trust him no matter what, and he will come through for you. 

I believe this 100% because my best writing is when I'm free writing.


" There is no great writing, only great rewriting."

    ~ EB white.


Write first and edit later. 

Hypnotic writing helps in the editing stage when you make improvements and make it all perfect so that your writing really works for you. You may even need to tidy up only a few sentences.

If you haven't tried it before, do it right now. Plan and then free write for just ten minutes. Release your creative master writer and silence your inner critic.

Just keep writing and see how hypnotic your writing really can be.

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
https://amzn.to/3ID9dO3



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