We all start out that way, even I used to do it.
I didn't really understand back then how my content could earn me my full-time income. I only saw what I was doing as a simple equation:
Blog Visitors = Income
And this is the same for many people who want to make money from blogging.
It's so easy to think that your main goal is to write huge amounts of content to drive more people (traffic) to your blog.
And this type of thinking used to be regularly encouraged online when all the so-called “blogging gurus" were bragging about how rich they were from their advertising income.
This created a blogging boom because everyone began to think that if they had a blog and wrote a huge amount of content, they'd get rich too.
Unfortunately the thing that wasn't talked about was how most people earned little or no income from their blog, and THAT’S still the same today.
The real truth is that if you want to make a lot money from blog advertising, then you need to get millions of visitors to your site.
And that's just not not going to happen for most people.
Advertising requires unrealistic amounts of blog traffic. Not only that but the very nature of online advertising is that the ads are there to take people away from your site, which is not a good business strategy at all.
So if you really want to earn all your income from your writing, don’t just use a blog as a way to earn money from advertising. Use a blog to sell your books.
You can still use your blog as a place to post great content AND you can have a few ads on there for extra income if you want to (it's more profitable to have visitors leave by clicking an ad than clicking their back button), but instead of leading people to the ads that will take them away from your site, use your content to lead people to your books.
You also need to create a relationship with your readers by setting up an email list so that you can keep in touch with them and let them know about every book you write, or tell them about it while you’re still writing to create ongoing interest.
So the flow of what happens on your blog isn’t that your content attracts attention which leads people to click an ad and buy a product from someone else. The flow is to use your content to attract attention which leads people to read your content and then sign up to you email list, buy books from you and become a regular reader.
This creates a whole community of loyal readers who love your work and want to buy more books from you.
This will lead to you earning more money selling books than earning advertising fees and not only that, the greatest thing is that you don’t need to constantly try and get millions of visitors to your site in order to earn a decent income.
You can relax into your book writing without the worry of how many people are or aren’t visiting your blog.
And once you realise what a far better business model this is, it becomes a whole lot easier (and more fun) to make money writing and selling your own books, because you don’t have to attract a huge amount of people to your books, only the right people, those who want your books and are eager to read what you write.
This leaves you free to get back to the writing you should be doing instead of spending all your time writing free online content.
And if you want to learn more about blogging and making money on line from your writing, you can always download Living The Laptop Lifestyle.
